Controlled chaos: How to use communication to manage crisis situations

From Business Observer, May 7, 2020

Companies should keep one priority in mind, that communication needs to be constant.

Check your email inbox. It is likely filled with the coronavirus.

No, not the actual virus that’s impacted nearly every country on the planet, but instead messages from businesses of all shapes and sizes trying to communicate to their audiences (customers, donors, media, staff, etc.) about how this pandemic is impacting the way their business operates and the impact it will have on the recipient of the email.

During times of crisis, businesses and organizations should prioritize communications to help deal with the fallout of the event at hand. From hurricanes and red tide to global pandemics and safety issues, it is important businesses of all shapes and sizes have a crisis communications plan they can turn to.

Yet communicating about a hurricane is different than communicating about a global pandemic.

Read the entire article here.


Located in Sarasota, New College of Florida has educated intellectually curious students for lives of great achievement since its founding in 1960. As the State of Florida’s designated honors college, New College provides an exceptional education that transforms students’ intellectual curiosity into personal accomplishment. The 110-acre campus on Sarasota Bay is home to more than 700 students and 80 full-time faculty engaged in interdisciplinary research and collaborative learning. New College offers nearly 40 areas of concentration for undergraduates and a master’s degree program in Data Science.

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