From Business Observer, May 7, 2020
Companies should keep one priority in mind, that communication needs to be constant.
No, not the actual virus that’s impacted nearly every country on the planet, but instead messages from businesses of all shapes and sizes trying to communicate to their audiences (customers, donors, media, staff, etc.) about how this pandemic is impacting the way their business operates and the impact it will have on the recipient of the email.
During times of crisis, businesses and organizations should prioritize communications to help deal with the fallout of the event at hand. From hurricanes and red tide to global pandemics and safety issues, it is important businesses of all shapes and sizes have a crisis communications plan they can turn to.
Yet communicating about a hurricane is different than communicating about a global pandemic.
Read the entire article here.